Born in Addis Ababa, Ethiopia. I left my homeland at the age of 14 to discover the world on my own, it has and continues to be an amazing journey. Currently, I reside in Long Beach California with my wife, two kids and a dog by the name Bella. I’m a philanthropist, an artist, and a surfer.

I have had the privilege to work on three Super Bowl spots, partnerships with FIFA and NFL. 

Client list: 
Genesis, Hyundai, Honda, Toyota, Isuzu, Farmers Insurance, Neutrogena, Network Associates, La-Z-Boy, Mandalay Bay, Sony, Coldwell Banker, LA Phil, Los Angeles Master Chorale, Adidas, and Oakley.

One Show, Cannes, Clio, Webby, EFFIE, Communication Arts, Google Creative Sandbox, OC and LA ADDY, DIGIDAY, TED | Ads Worth Spreading, American Advertising Federation, FWA, The A-List Hollywood Awards, IAB Mixx, and Graphis.

Creative Direction
Creative Concepting
Art Direction & Graphic Design
User Experience / Interaction Design
Experiential & Event Strategy
Emerging Media Specialist
Digital & Social